SITUATION:
Protecting America's communities and wildlife, the Sierra club responds rapidly to issues and events that threaten our environment. As the largest grassroots environmental organization in the United States, the ability to broadcast immediate responses to legislation on key issues is vital part of their mission.

APPROACH:
When actions are taken by policymakers in Washington with environmental implications, the Sierra Club provides sound bites and press releases to inform audiences affected by these developments. The Sierra Club uses QRS radio production and delivery systems to speed their information to the media markets and outlets that they target.

QRS producers digitally record multiple versions of audio content, provides editing and audio enhancement as necessary.

QRS uses its extensive media database, to directly contact news producers at radio stations in any U.S. media market. QRS producers pitch audio content personally to news producers, and then deliver in formats according to station preference - analog, digital, web-based, etc. QRS producers supplement audio actuality deliver with fax and email notification and other supplemental material as required by the client. Results of every contact are tracked and recorded.

RESULT:
QRS provides clients with reports detailing the stations, show, and markets where audio actualities were accepted and broadcast. QRS also calculates the equivalent advertising dollar value to allow clients to measure the dollar value of the audio product delivered. Clients on average capture ad value that is three to five times the costs incurred for all the QRS services applied from initial record to final report.